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In Winnsboro things aren’t much different than other agriculture based towns in central Louisiana.  There’re a few gas stations, restaurants, fast food joints and of course Walmart.  Almost as big a standout as the huge American flag in Winnsboro is the ample supply of car dealerships.  A timeless mixture of new and old forming a typical Louisiana town.  None the less, tucked right in the middle of the main street community on Front Street is Limits Sporting Goods.    

Limits is owned and operated by Keith and Britanny Whitten and has been open since November of 2019.  The sporting goods outlet serves the avid Franklin Parish outdoorsman by providing brands like Drake, Banded, Gator Wader, Shongaloo Outdoors, 6th Sense, their own line of apparel, and pretty much anything else you need from A to Z or Avery to Zoom.  Limits is there for all of your hunting and fishing gear! 

With a huge selection to fulfill all your hunting and fishing needs, Limits and owner Keith are sure to be there to serve you the customer.  With service that doesn’t stop there, If he doesn’t have what you need, odds are he can get it.  Keith knows his customers have choices and he wants to be their first choice.  In a market where there is huge online and big box competitors Limits offers personal friendly service just down the road, not a week away from your mail box.

In the time I spent there I witnessed numerous customers coming in and out of the store.  Each were greeted by Keith and assured if they needed help or service he would be glad to assist.  Even in a brand-new building and storefront you get that ole time service and commitment feeling when you walk into Limits.  

Limits Sporting Goods

Winnsboro, LA

April 2021, Volume 124

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A quick look at the Facebook reviews will tell you the supporters agree that Limits offers excellent service with that downhome atmosphere and hospitality you can not get at the national brands. Stop in on your next trip through Winnsborro and tell them Bassin’ in the Boot sent you!

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Links below to Limits Sporting Goods Facebook and Website:


Limits Sporting Goods owner Keith Whitten discusses the Louisiana Triple Threat lure with one of the many "regulars" at Limits,  customer Cody Jones.

A perfect mix of new construction and old town feel, Limits offers a well kept and well stocked store sure to meet any of your outdoors needs.

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