What started as a hobby and love of fishing, turned into a passion for superior fishing products and apparel!

I grew up hunting and fishing. I have fond memories of spending the weekend at my uncle’s camp in Belle River listening to my father, Jack Winston, and his brother, Tootsie Winston telling stories by the water.  My father was a well-known fisherman in his younger days often winning tournaments in the Red Stick Fishing Club.   My mother, Diana Winston won a tournament as they often fished together.  Roy Winston, my uncle who was a retired NFL player fished NFL Pro amateur tournaments.  He and Lonnie Warwick created and sold the “Tennessee Shad” bait in the early 80’s.